CGI, 3D Rendering, Motion Design, Videography
Vitality needed an exciting way to kick off their new Shoe Booster Benefit, which allowed members to pay off their new running sneakers by achieving monthly Vitality Active Rewards goals. So we dusted off our studio green screen and dipped our toes into the magical world of CGI (quite literally) to capture the experience of effortlessly landing yourself in a pair of perfect-fit, dream trainers – something cinematic for the footwear fanatic.
